The hilarious comedian and actor Jim Gaffigan recently starred in a new advertising campaign, “Dad Brand,” to show just how much fun the new 2017 Pacifica can be. This multiplatform campaign is designed to show that the Pacifica is reinventing the minivan from the ground up, with both practical and style upgrades that will blow your mind away.
According to Fiat Chrysler, the brand chose to create the Jim Gaffigan Chrysler campaign because he is well-known for incorporating his family into his comedy. In fact, he has five children, making him the perfect person to test some of the practical features on the 2017 Chrysler Pacifica.
“As the Chrysler brand is reinventing the minivan from the ground up, the objective of our campaign is to challenge the conventional category stereotypes and appeal to a new generation of minivan buyers, including younger families,” said Olivier Francois, Chief Marketing Officer at FCA. “To do that, authenticity is key, with real-life language and an endorser, Jim Gaffigan, who is a real father of five with a strong point-of-view on fatherhood and modern-day parenting.”
Gaffigan’s “Dad Brand” campaign includes a new launch spot on TV, as well as multiple 30-second spots such as “Tennis,” “One-on-One Time,” and “Neighborhood Watch” among others. Gaffigan is a Grammy-nominated comedian who has been named a New York Times best-selling author, a top-touring performer, and multi-platinum-selling artist.
Every year, during the Easter season, Moab, Utah is taken over by hoards of off-roading adventurers. This year, the 2016 Easter Jeep Safari celebrates its 50th anniversary at the same time Jeep is celebrating its 75th anniversary. To mark this truly special occasion, Jeep and Mopar are bringing seven unique concept vehicles to the Safari.
From March 19th through the 27th, the challenging off-road trails will be taken over by Jeep enthusiasts from all parts of the country. This year, those fans will get to see some amazing off-road machines, including a Jeep Shortcut inspired by the classic CJ-5, a Jeep Crew Chief 715 that salutes the Jeep’s legendary military service, a Jeep Trailcat powered by a Hellcat engine, and four other unbelievable machines.
“These seven vehicles have been modified with Mopar and Jeep Performance Parts to take on the toughest trails, to go beyond where the road ends,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global, in a statement. “Mopar’s mission is to provide all FCA US vehicle owners with unique performance parts and accessories to tailor vehicles to their individual lifestyles. Nothing supports that more than demonstrating how we can equip Jeep owners to take on some of the more extreme trails in the world.”
Have you ever make the trek to the Easter Jeep Safari in Moab, Utah? Which of the seven Jeep concepts would you love to have for your weekend adventures?
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